I have a new coaching website! While there may be "Brew Your Practice" events in the future, for now the best way to find out about Coaching with me is at:


Are you in the early stages of starting a private practice or small business? (Or you have a practice, but it's not what you hoped it would be)?

Building a successful, thriving practice or business can feel overwhelming. Balancing the roles of clinician/expert and businessperson can be daunting as you realize that you don't always know what you don't know.  Many of the therapists and other practitioners I work with struggle with similar issues:

  • Wanting to make more money, but feeling uncomfortable or fearful about putting a high value on their work.
  • Feeling lost when it comes to marketing, or feeling like marketing is "sleazy" (the image of a used-car-salesman comes to mind) or tedious. 
  • Feeling unclear on who they work best with, what their next steps are, and how to create a practice that doesn't burn them out like their agency job did.
  • Making lots of detailed "to-do" lists, but hesitating when it's time to take action. 

The thing is, steps and strategies aren't enough; it's important to also tackle the mindset issues that arise as you start or build your private practice if you're going to be truly successful. There's nothing like starting a business to bring up your inner thoughts of "Who do I think I am?" or "Am I worthy  of clients paying for my work?" . 

Business coaching is a valuable investment in the future of your practice, and helps you strategically work through the steps and mindset issues that will help you serve your clients while loving your business. For a free 20-minute consultation to find out how I can help you have a full, profitable practice which serves your ideal clients, email me at, or call (828) 215-8971, or fill out the contact form below. For more information about Jane, click here

I can’t thank you enough for the guidance and encouragement you’ve provided. I feel like I’m in a much steadier and more confident space to move forward with my practice than before.
— Brent Beam, Ph.D.,
Last year, when I was ready to uplevel my practice, Jane worked with me to gain clarity and get organized. Most of all, Jane saw my strengths and helped me move toward a practice where my clients and I are getting the most out of our experience. On top of being a great listener, Jane exudes enthusiasm and warmth. I’m deeply grateful for her insight and guidance.
— Gordon Smith, LPC,

An Interview with Jane Carter, LPC

How did you get started helping people with their businesses?

I went through this process myself! It took me a long time of researching every aspect of successful practice, while trying to just get my gumption up to launch, before I realized that I needed additional support in place to actually succeed in and enjoy my business, while doing great work with my clients. The key was realizing that, although I had learned all the skills and tools (and downloaded all the online freebies!), it was my mindset that needed work. I wasn’t able to “leap” until I got some help with my Who do I think I am? and Am I worth the money? issues. For several years now, I’ve invested significant time, energy, and money into truly delving into the mindset issues that come up as a private practitioner— and learning how to master them. 

One of the best ways to break through these fears and blocks was to have quality coaching from someone who understood the challenges of being a business owner, and helped me navigate them. I now enjoy being that guide for other counselors and therapists who want have plenty of freedom and money in their practice. —Oh, and in the process, I’ve found that running our business well helps us serve our clients better, so it really is win-win! 

What kind of people do you work with?

I work with counselors/therapists, and other "solopreneurs" in small business, who not only want to have a full, profitable practice, but they want to love who they are in their business.  They want to feel inspired in their work, to use their creativity, and to enjoy the freedom of managing their own time and approach to their practice. They want work to be fun as well as challenging, and they want to structure their practice in a way that allows them to enjoy their non-work lives. 

How are you different from other business-support programs?

I spend a significant amount of time focusing on mindset issues, fears and blocks that come up when people are establishing their practice or taking it to the next level. This is such an important piece of business success, but it often gets overlooked! There is nothing like starting a business to make all your “stuff” come up, and all the tips & strategies I can give you won’t work unless you know how to navigate the mindset side of things simultaneously. I enjoy guiding people through that process. 

I approach success from many angles— training, coaching (telephone, online, or in-person), and helpful tools — so that clients get a holistic, multi-faceted source of support and growth. After 16+ years as a therapist, helping people navigate change, I've learned not only what works to make things happen, but how these principles apply specifically to business.

What kind of person will get the most out of coaching?

The people who benefit most from working with me tend to be motivated, skilled people who may be struggling with self-doubt in their business.  Often they are getting great feedback from their clients, but tend to struggle with money-shame and people-pleasing tendencies as they take the courageous next step into their practice. They want fun, freedom and prosperity in their practice, and are tired of burnout, confining parameters, and scarcity in their lives; they suspect they are damn good at what they do, but just feel nervous about investing in this belief.

What kind of person will not benefit from coaching with you?

People who want a quick-fix, people who aren’t truly open to letting go of their negative mindset/beliefs,  stories, or “shoulds”, people who want to be rescued from the challenges they’re facing, or people who want to keep looking for a “magic pill” or are “tire-kicking” without actually investing in themselves. If you’re ready to show up and actively participate in your growth process, we can get you where you’re going.

How does coaching work? What can I expect?

Like many opportunities, what you get is what you put in. I provide support from several different angles. The coaching calls provide ongoing learning & motivation to help you achieve your ideal practice. The trainings provide a framework for learning and implementing both skills and mindset shifts on a regular basis, at a digestible pace, in a way that works and provides real results that can be implemented right away. The tools help you to get clear on what is or isn’t working, and to move toward your goals in a way that maximizes your unique strengths.

What results can I expect?

While I can’t make absolute guarantees, I believe that if you participate actively in the coaching process, you will make progress toward having an exceptional private practice or business, where you make plenty of money, you love working with your clients, and have clients who rave about the work you do. I believe you can enjoy marketing, simplify your business systems in a way that streamlines the business side of practice, and thus have more time and money for the life you want. I also want to help you use your creativity and unique personality in your biz— to be your best self in your practice. (If you don’t feel that I’m helping you move toward having an exceptional practice, you can cancel your program within the first 30 days and get a full refund). 

Why do I need Coaching? Cant I just do this on my own?

When it comes to starting a practice or taking it to the next level, You dont know what you dont know. Online “freebies”, steps, and tools aren’t enough. Ongoing coaching and encouragement creates the energy and momentum that will actually get you do the reality of success.  You can have all the information in the world, but without the structure and accountability that coaching provides, it’s much harder to get to your goals. And until you shift into a mindset of investing in yourself and your business (rather than staying in “scarcity mindset”), you’re going to stay pretty stuck and make some big mistakes. 

Im really busy and overwhelmed. How much time is involved before I get results? 

Yes, it takes dedicated time, but the results are worth it. And when you invest regular time in your calls, trainings, etc., there’s so much that you’re doing that you don’t even realize is happening— you’re starting to make shifts in how you think about things, how you approach your business (your brain is doing the work even when you’re not actively in the middle of it!).  The speed at which you achieve results is very connected to how much time and energy you invest into the process.

Will there be a return on my investment?

Of course, that depends on whether you actually do the work! Investing in yourself and your practice through coaching can provide a huge return on investment. Even if you just get 1-2 more clients than you normally would have without coaching, the investment pays for itself!

How can I justify the expense?

Again, you are getting a great return on the amount of support and strategy you’re getting for your investment. On a deeper level, you’re not just “spending money”, you’re investing in yourself and who you want to be in your practice. And think about it: if we’re talking to clients about investing in themselves through counseling, we have to do the same for ourselves by investing in our own support, right?

Im ready to get started. What are the next steps?

Great! The next step is to schedule a free 20-minute “Get-Acquainted Call” to chat and see if I’m a good fit for what you’re needing, discuss different coaching options, etc. Email me at, or call (828) 215-8971, and we’ll set it up.

 I still have some questions. Can we talk some more? 

Sure! Contact me (see below) and I’ll be happy to answer any of your questions.

Jane Carter, LPC is is committed to the growth and success of therapists in private practice and other small-businesspeople. She is a successful therapist & business coach in Asheville, North Carolina. Jane enjoys helping people  successfully balance the roles of clinician & entrepreneur through a combination of marketing skills and mindset strategies, so that they can enjoy more money and ease in their businesses and lives.